Security & Data

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Discover Roots Automation’s Commitment to Responsible, Ethical, and Trustworthy AI

Roots Automation places the customer’s trust and security at the forefront of everything we do. To support this, we’ve built a comprehensive framework of eight core principles to ensure that Roots’ AI technologies meet and exceed industry standards for security, compliance and ethical practices. These principles include:

Commitment to transparency and accountability

Ensure that our AI models and algorithms are transparent and understandable.

Ensuring explainability

Build AI that delivers clear and understandable insights into decisions and actions.

Embedding AI reliability and safety

Develop robust, reliable and safe models for all users and the customers they serve.

Safeguarding privacy and data security

Respect and protect the privacy of individuals and companies by ensuring maximum data security while minimizing data usage.

Removing bias and prioritizing fairness and inclusivity

Design AI systems that are fair, equitable, and inclusive, avoiding biases that could lead to discrimination.

Model testing, reproducibility, robustness and validation

Establish rigorous processes for testing, reproducing and validating AI models to ensure they are robust, reliable and perform consistently in real-world scenarios.

Establishing data governance and compliance

Implement robust data governance frameworks and ensure compliance with all relevant legal and ethical standards.

Fostering human-AI collaboration

Promote collaboration between human experts and AI, leveraging the strengths of both.

Download Roots Automation's Responsible, Ethical and Trustworthy AI Principles

Learn More

CUSTOMER SUCCESS

Our Customers see Digital Coworkers as important members of their team

“The Digital Coworkers Roots Automation provides work in conjunction with our Team to optimize our medical claims process. Our Digital Coworkers provide the simplicity and scalability necessary to deliver best-in-class productivity to our clients. Additionally, we value the insights from the Roots Automation Team about our processes, of which, we integrate into our continuous improvement plans for our business practices in order to provide industry leading solutions.”

Kevin Mahoney

President & COO, Carisk Partners

“Everything happened fast, our digital coworker ‘Roxy’ was trained and ready on time as promised! The team at Roots Automation have been a pleasure to work with! They’ve anticipated our questions and respond quickly to our asks and changes.”

Lea Lundquist

VP, Claims Administration, Protective Insurance

“We appreciate all of Roots Automation's efforts to automate a challenging initiative with 500,000+ transaction requests annually. Our internal Center of Excellence was able to get to production faster and more cost-effectively than what we originally planned.”

David Emmer

CIO, Anchin, Block & Anchin LLP

"Insurance companies have a desperate need to automate many business processes for efficiency, but current solutions are limited to rule-based tasks and aren’t insurance industry-specific, limiting their potential, Digital Coworkers lessen our stress over finding and retaining talent, and unburden our teams so they can focus on more impactful work. Roots Automation’s unique approach to automation has improved our employee retention while offering superior economics and enhanced customer experience".

Cathy Raitter

VP of Insurance Support Services, Berkshire Hathaway Guard President

"Roots Automation has helped American Exchange automate and improve a lot of our internal data validation and data entry processes. This has both reduced our workload and has reduced human data entry error to almost zero. The best part is that our process with Roots Automation has allowed our agents to do what they do best, and that is talk to people and help them with their individual and Medicare health insurance decisions."

Andrew Hetzler

Chief Executive Officer, American Exchange

“We began our relationship with Roots in 2022 as part of a larger corporate strategy to use technology to be more efficient and to better serve our customers. With Roots, they're only focused on the insurance industry. They could talk our language and lead us through different workflow options; they knew the challenges we would face and we made quick decisions in a short timeframe. It was very rewarding, in the end, to have deployed the first Digital Coworker at Eastern. I'm very proud. We solved the core use case problem and accomplished our goal of implementing AI into Eastern Alliance.”